Attack the Block

 Attack the Block was made in 2011 and directed by Joe Cornish, with actors starring John Boyega, Jodie Whittaker, Alex Esmail and Leeon Jones.  The Films genre is a hybrid of Sci-Fi, Horror, Comedy and Action.  Box office Mojo shows us about the financial earnings of the film showing that they made only 6 Million pounds GB. But eventually the company broke even with the production cost and how much they earned because of many factors such as netflix.  

At the start of this we can show the way the film represents the people of South London with a mix of two groups.  Jodie Whittaker's Group which is middle aged, innocent, law abiding and wants to get along with life and also the fact that she is a women and John Boyega's group that are young (15-16), gang orientated and mainly a black boys.  These groups are stereotypes of the real things but later on the film sets on unravelling these stereotypes.  Mise-en-scene has shown us representation of these people.  The music is very tense at the time at the start and becomes more sci fi themed by the end of the intro.

Mise-en-scene is used to represent different groups in this film, for example the boys who just mugged the character played by jodie Whittaker are dressed in puffy coats and overall sports wear clothes with bandanas. 

The Lion King (2019)

The new Lion King movie that was released on the 19th of July 2019 had a massive budget of $260,000,000. Walt Disney Studios Motion Pictures was the distributor for both the US and the UK.  The movie was advertised in many different areas of the media such as Youtube ads, TV ads on channels and bill boards.  Disney has used synergy such as showing trailers on the disney tv channel.  Disney would have also advertised on Disney+.  Disney made there own products that promoted the lion king such as lipstick branded with the lion King.

Now in everyday life we have the most technologically advanced piece of equipment in the world and you're holding it probably right now.  Its your phone and it has everything on it.  So lets say if you where watching youtube you may have an ad for the Lion King on it.

BBC Research

What is the BBC?

 The British Broadcasting Corporation or BBC for short is the main Broadcaster for the UK which is run by the British Government.  The BBC has many channels such as BBC 1, 2 and 3 and have radio channels such as 1, 2, 3, 4 and many local stations for cities and areas such as BBC Leeds.  The BBC was founded on the 18th of October 1922 which today would make it 98 years old!  The BBC use these mant different channels to target different target groups such as elderly people for radio 3 and young people for radio 1 whereas BBC 1 and Radio 2 are mostly targeted at mostly everyone. 

What is BBC 3?

BBC 3 is a channel run by the BBC that was created on the 9th of February 2003 to replace BBC Choice.  In March 2016 there where many budget cuts to the BBC which caused BBC 3 to be disconnected and moved up to the internet.  But now in 2021 the BBC are bringing back BBC 3 to television!  Right now though BBC 3 is an online sight where you can watch shows and documentaries that are targeted for 16-30 year olds.

What is Television drama? 

 As of right now there are over 500 television dramas that can be shown in the UK,  this shows that they are very popular!  Dramas are a type of fiction story (or sometimes based on real events) that can add suspence to the audience as there is always something needed to be solved in dramas.  

P5

 As I said in P4 my music video is far from what it could of been but here is how I edited it.  I made footage of nature and put them in order.  Shown below is my offline unedited version.  I made this after reviewing all my video rushes in my folder and put them in order of which I liked for example using the establishing shot at the start to make the setting.

When I was filming my video I made sure that the quality of the footage was 1080p and was running at 25 frames per second.  Of course I was filming with my phone and iPad but overall the quality was good and was bearable to watch.  I wanted my video to be 1080p and run at 25fps because the my client made a brief explaining they wanted a high quality video so I wanted to apply a lot to the brief that I could.  I also wanted the audio to be at good quality but unfortunately if I’m doing a cover to a song recorded in the 1930s almost a century ago the audio wouldn’t be the best to be honest.  But it doesn’t mean that the audio is not the best it could be and overall the old style audio brings more nostalgia to the the ears of the target audience I am targeting.  When editing the audio on to the software what I did was receive the audio file that my client provided and had it play over all the muted footage I took.  All the footage I took was muted because I did not have a proper microphone for the outside and overall if it would have been unmuted in the video it would have had a horrible cracking sound over the video that would’ve hurt the ears of the audience.

While editing my video I made some basic editing on how the footage looked and how they changed to other footage.  This can be shown by the fact that the first half of the music video is black and white and when the vocals start it fades quickly into colour. This was part of my original plan for my music video when the instrumental started if we had a band but unfortunately we didn’t due to the unfortunate events of the world. I have also faded footage when they change to different footage but there are times when it it’s a hard change of footage for when the beet changes.   

Here is my fully edited video timeline.  When editing I have used factors such as fading to a different frame, using black and white filters and fading into colour.  I also mainly had sharp transitions between the footage as most jazz music videos have them mainly but I did some times have scenes that would fade from each other to make it more clean.  The black and white filter is a key part of my video and was very helpful to show the mood.  I also edited the transition from bland and white to colour buy cutting the footage in half and making them fade to the other half which is colourised.  I edited this so that it would change as soon as the lyrics started.  I also faded to black at the end which end the video quite nicely.

Post Production Process

After I finished filming the production it then became time to complete the post production process.  What I first did was put all my rough cuts into an order in which I preferred…

… after ordering the rough cuts I muted all of them and then I put the audio of the song over them…

…Then I added the transitions which where mostly clean cuts that occurred on a beat or change in rhythm…

… I also added fade transitions like include when the colour changes.

Conventions

In a music video you would expect there to be a narrative and storyline.  Now this song has a narrative but it doesn’t really have a storyline, now that is mainly because of how everything turned upside down when the second lockdown hit.  So I had to improvise last minute to make a music video.  But overall there aren’t really that many jazz music videos out there and the ones that exist don’t really have storylines either so I made my music video feel like a generic video of the genre.

Symbolic codes

The clear amount of nature that I have used in this video is clearly a lot and this is to show the purity of it and how we need to keep the world with it’s beautiful greenery.

Technical codes

In jazz music, the audio is normally quite old and the quality isn’t normally that good so it wouldn’t make that much of a difference when it came to quality of the audio to make it a generic video.  The audio that I used was made almost a century ago and so the quality is expected to not be that good and obviously not 48kh. 

List of Feedback

Of course one of the main pieces of feedback I got was to add a storyline to my video, now I wish I could’ve beforehand but over all I could not because of the pandemic.  If I able to make this video again I would have given my self more time and more actors to be able to film enough footage to make a storyline that is just like the shooting script but that can only happen when there isn’t a lockdown.

Another piece of feedback I was given was that the audio could be better and indeed it would’ve been better if there wasn’t a lockdown as I would’ve recorded new audio with a jazz band to make it work.  If I was able to make the video again without there being a lockdown I would’ve made new audio to make the audio be at full quality of 48kh.

Software and Tools 

When editing the video there wasn't many softwares available for me to use but there where a few at my disposal such as iMovie and Adobe Rush.  iMovie i have used many times before with the first time when i was 9 years old in primary school so i was familiar with it and how to use it.  There was also Adobe rush which i had never used before however i was familiar with many of their other softwares such as Adobe Photoshop and Adobe Illustrator and i was told that it was a lot more professional and in-depth with creating media such as music videos.  Here are some screenshots of how I edited the video including changing the colour and how the image transitions from one to the other.

Above is an example of many different filters you could use with Adobe Rush and you can see how it can affect your media.  This is how I chose the black and white filter for half of my footage all i had to do was pick a filter that suited the footage best and then afterwards i made it fade quickly to footage that had no filter at all to show the natural side of the video.  I will discuss how i did this below under the next screenshot.

Here above is an example of the many different transitions between footage that you could use in a video.  The one highlighted in blue is the fade in transition and i used this one the most in my entire video.  An example of me using this transition is when i changed the footage from black and white to colour in my video.  Instead of using a clean cut transition i used a quick 'fade in' transition in a slice of footage cut in two with tools that i will talk about below.

Here above is the main tool i used the most in Adobe Rush.  It's called the Crop Tool and it helped me a lot to Split footage in two or more so i could change the footage filter from black and white to colour using this tool.  To use it you would tap on the area that you want cutting in half and then in between that you could add a transition and change the filter to adda beautiful transition of colour which i did.

Shown below is an example of the filter changing to colour in the video, this worked out really well.

Strengths review

In my video there are many strength that make it much more than what I could have been.  This is because of the fact that if there wasn’t any editing such as filters, transitions and audio etc. All it would be would be a very boring slideshow of footage.  For example a strength of my video was the transition between black and white to colour.  This is one of the most technical parts of the video and it worked really well.  Shown below is how it works.

Another strength was the many fading transitions in the video.  It really added the flavour to the video that many things didn’t making the video more professional.  Here is an example shown by the screenshots of a transition.  You can also see this is all in black and white to make the audience feel nostalgia of the old times and really makes the video better and fits with the genre and especially to my proposal.

P4 Creating my music video!

Originally, making my music video didn’t seem that much of a challenge even with the new COVID restrictions and how my video would have to be made differently compared to what it was meant to be made.  To be honest I was fairly confident that this video would turn out well without having to make that many changes but unfortunately in the last few days of the production the lead singer of my video suddenly got word that her mum had the virus so I was stuck in the mud after that and didn’t know what to do, fortunately I could still stick to my theme of nature in this video but without any singer in the video as I just happened to live in Yorkshire or also known as the most beautiful place in the world.  I’m quite disappointed on how my video ended up to be honest as it looks like even a 10 year old could have even been able to make it.  My camera also broke during this time so I had to resort to using my iPhone but the quality was still quite good.  One thing I’ve learned from this overall is that this pandemic is terrible, not just for the most vulnerable of the world but also for privileged media students like me.  Jokes aside though I’ll get straight into P4.

Graphics - the only type of graphics in this music video is the colour of the footage at the start.  It is all in black and white until the lyrics start where it quickly goes into colour which I was quite happy with but it’s obviously not as good as colour coming out of a saxophone which was my original choice of graphics that I couldn’t add.  When choosing what camera settings i would use I chose 1080p which is the highest possible footage i could use.  Also on the iPad there is a setting called tap to focus which helps me focus on curtain parts of the frame.

Filming took place in the February half term on the 17th and 18th.

17th of February, Wednesday.

Shooting - originally I had evidence of the singer and I in the different areas that were going to be the places where we would shoot but now after all the drama it was just me going on walks and videoing beauty spots of Nature and some urban spots as well.  This is the iPhone that I used.

On Wednesday the 17th I woke up at 8 am so I could set of at 9 am to film nature on my own.  This was quite the experience and I took some beautiful shots of lovely places on the moor and the woods.

These are the places I’ve walked to and shot parts of my video.

When I figured I had enough footage I went home and placed the video rushes on a file on my iPad at 3 pm.  I then put them in premier rush and started to put a video together.  I would have finished at around 5 pm in the evening as the sun set quite early at that time of the year.

These where the places I’ve been to, to film, there was no lighting and no cameras to set up as I was using my phone.  The majority of the photos where images with no people in them.

18th of February, Thursday.  

On the second and last day of filming I met with actor Hattie Kelly at 12:30 and finished at 3 because of the sun going down at that time.  Because of the little time we didn’t have that much footage and there was a few unusable shots as well because of some difficulties with the cameras. 

Here is an unusable shot that was taken by Hattie Kelly, it only last 5 seconds and we decided to not use it as it was too short and wouldn’t work well with the video.

Here is evidence of my video rushes file that I made on my photos app.

Here is proof of when me and the singer before went to film, unfortunately we did not film that much and so when she left I couldn’t use any footage.

At 3 Hattie and I parted ways and I started editing when I got home.  I finished editing at 6 pm in the evening and was fully sorted by then.  

Job Roles.

When we where making the music video there where only two roles which was actor and director.  Hattie Kelly was the actor and I was the director but I also had all the other roles in creating the music such as editor, cameraman and producer as there where only two of us because of COVID guidelines.

Originally when I was working with Erica East the we had a 4 day schedule where we would film and afterwards I would evaluate and edit the video.  Since then though me and Hattie had a two day schedule where one day I would film nature and another day I would film Hattie.  After both days I would review the footage and edit it.  

Permission to film on land

When filming you need to take everything into account and one of those things is permission to film in the place that you are using for example if you are filming outside a shop or hotel for example you will have to get in contact with the owners to see if its ok to film.  If you do not ask for permission then you are technically breaking the law and will have to take the video off the internet.  This also the case for my video, even though my video is mostly taken on council property and no one else owns it i will have to email the local council to film as they may not be ok with it because I could damage the places i go to.

Safety Considerations

Overall the biggest safety concerns where the spread of COVID 19 at the time.  So we made sure to stick to the guidelines at the time and stay in a minimum group of two and I made it safer by wearing a mask behind the camera to further stop the spread.  Another problem we faced was that we went to places that where far from a road and was quite dangerous as we could get injured and wouldn't be able to get back as we where far from a road.  So we made sure to look where we where going so we wouldn't fall and injure our selves.

Locations 

Here are the many locations I went to to film on a map of Ilkley,  all these areas have access to with paths and are not that far from a nearby road.

Making a music video from home due to COVID 19

 Last night the Prime Minister announced a third national lockdown to prepare the country for the flow of vaccines coming in, and therefore it makes the production of my music video a bit difficult to make.  Luckily the exam board has told us that we can film from home and with phones or IPads without being penalised for the bad quality.  There are of course a lot to be done and I will have to change my script a bit so the music video can be made legally.  The whole point of my video is to show a lot of nature so I will be outside with one other person which is legal.  I will make my video with the inspiration of Andrea Motis’s “He’s funny that way” music video and will keep a lot of my ideas with the old one.

M2 Ethical & Legal Issues

 Legal 

Under 16s in film

If an actor under the age of 16 is in the music video they will need a written consent form by the parent/Carer as they are too young to make that decision.  This is because in the future they may regret taking part in this video but does not see any problem with it now.  There parents however will make the decision as they know what’s right for their kids.

Filming locations

Although we are mainly filming on public land that is only owned by the local council and her majesty the Queen there may be areas where we may need to ask for permission like for example the school field belonging to Ben Rhydding Pre school as it may all belong to them even though it is connected to a footpath.  If you do not ask for permission then you are technically breaking the law and will have to take the video off the internet.  This also the case for my video, even though my video is mostly taken on council property and no one else owns it i will have to email the local council to film as they may not be ok with it because I could damage the places i go to.

Copyright

At first I thought that I won’t have to deal with copyright of the song as the law is that after 70 years of the author’s passing the copyright claim will expire and will be free for the masses to use but I soon found out that Billie Holiday died in 1959 which was 62 years ago so I will still have to ask permission to whomever  may be owning her music as of right now which would be her last descendant Louis McKay III who lives in Memphis.

BBFC Rating for music Video

The British Board of Film is an organisation that rates films and music videos alike to show if they are suitable for different age groups of children or not.  There are seven different ratings for films and music videos, there is U, PG, 12a 12, 15, 18, R18.  the ratings that are written before become more mature when you get a higher rating.  Under the guidance of the BBFC on their website I can show that my music video of "I can't Believe that your in Love with Me" is under the rating of U as there are no scenes that may disturb a child of the age of 4 upwards except for maybe the small consumption of alcohol at the start of the video but this is only a small part of the video and there is no alcohol abuse.  UPDATE:  Because of the 2nd lockdown there is no alcohol involved so the video meets the requirements of a U rating.  This video is suitable children of all ages.

Ethical Factors

Now of course when it comes to making media I must not have anything to do with causing harm or spreading violence through my media that can cause others to harm curtain people.  I must also respect the laws on representation.  It is a criminal offence to show a curtain cultural or racial group in a derogatory way and must not in all circumstances make anything that may offend and harm people of said groups. The protagonist in my media product is a girl and so I must also not make anything that my portray her in a derogatory way.  Now after making my music video and having the setbacks that we had as a team there are only a few scenes with her in.  Because of COVID guidelines there is only one person in my music video who is a white female under the age of 18, there is no one of a curtain ethnic group or race so there is no way of there being any derogatory offence to these curtain groups.

OFCOM

OFCOM is another Organisation with orders coming from the Houses of Parliament and they help oversee a lot of important factors to British Communication including airways, royal mail and also film.  OFCOM have made rules that make sure that media is safe for all to see and will not provoke violence in any way.  OFCOM have a Broadcasting Code that all in the UK have to abide by.  But if you don’t you can get fines as big as £50,000.  For example Khalsa Television Limited got fined £20,000 and £30,000 for encouraging British Sikhs to commit violence and crimes including Murder.  This is completely unacceptable and illegal.  My Video however does not encourage any group to commit crimes and violence and in fact it suits well with all ten sections of the code that there are.  My Video complies with the code in many ways; the video does not have any footage that may cause distress to under 18s (Section 1).

The video does not contain hate and doesn’t encourage violence etc. (Section 2 and 3).

The video does not show any hate towards religion and in fact has no reference to religion. (Section 4)

All other sections have something to do with news and Politics which my video has no such correlation with. (Sections 5 - 10)