P1 Analysis of Audience Research

Audience Research

Before you make any plan for a TV drama series you must do research about the audience you are targeting and how you could appeal to them.  The statistics had 133 people involved.

Some of the basic research i have done at first is the demographics of people that watch BBC 3.  The first demographic is age which is a range of 14 years or younger to 20 or older.  The majority of people that watch BBC 3 are 17 year olds with 62 people of the audience, followed closely by 16 year olds at 57.  18 year olds hold 13 of the audience and 20 year olds and older had just 1.  14 years and younger, 15 year olds and 19 year olds are all 0.  This overall shows that the audience is predominately 16-17 year olds and that is why the target audience the client has told me to appeal to is 16 - 21 year olds.  

The next statistic is gender with 70 viewers being female, 55 viewers being male and the other 8 being other and prefer not to say.  This shows that the majority of the audience will be female so i will have to appeal to them in some way, like for example there being a lead female role and female influenced factors.  Of course a massive amount is also male and so we have to appeal to them too, this is why i am going to have a story with two protagonists, one male, one female.

Next statistic is race and ethnicity.  The majority of responses was white (British) people with 116 viewers and 3 people of white (other) ethnicity.  Then there is the next group which is Asian (British) with 5 viewers and 2 asian (Pakistani), 1 Asian (Bangladeshi) and one Asian (other).  The other ethnicities are Mixed Heritage (Asian and White) with 3 people and Hispanic/Latino with 1 viewer.  1 viewer Preferred not to say.  Overall this shows that the majority of the audience is White but there are a few minorities we must appeal to as well to increase the amount of minorities watching BBC 3.

The next statistic is Sexuality with sexual preferences like Heterosexual, Homosexual, Bisexual, Asexual, Unsure, Other and Prefer not to say.  the majority of viewers where heterosexual with a number of 99, the next biggest sexuality was bisexual with 12 viewers, then there is unsure and Prefer not to say with both 6 viewers each, homosexual with 4 viewers and asexual and other with both 3 viewers each.

Audience Pleasures

Now that we have talked about the target audience and who they are and what they are.  Let's talk about the audience pleasures.  There are four parts of audience pleasures; Personal Relationships, Surveillance, Personal Identity and Diversion.  Here below are descriptions of each one.

Personal Relationships:

The audience finds a series appealing when they see how a character maintains their relationships with other characters.  Viewers find this appealing as they compare their relationships with the character and also connect more with other viewers.

Surveillance:

The audience finds pleasure by seeing how other people live their lives and how they can compare their lives with the character.

Personal Identity:

The audience finds pleasure by being able to identify with characters which overall helps them make sense out of their identity.

Diversion:

The audience also finds pleasure by curtain diversions to the plot like pure entertainment, action and even sexual excitement.