P2 Campaign Schedule

Here above is the campaign schedule that I made for the advertisement campaign to ensure that the release of all assets for all media sectors are released accordingly to a plan that ensures the highest amount of viewers of the target audience watch the show when it comes out on the 27th of May.  As you can see on the table I have put the different mediums in different sections to show what will be done more clearer for each sector.  Social media will be the first media sector to release content to the public with most posts being released on Mondays and Fridays in every week to ensure a constant flow of interest in the target audience.  The content for the social media has been labelled as many things such as the poster, the TV trailer, Radio Trailer and a bunch of funny memes and clips for the show that will appeal to the target audience to watch the show.  The next Media sector to release content is the TV side of media in which on the Thursday of the first week, the TV trailer will be released on BBC 1, YouTube and iPlayer. BBC 2 and BBC 3 will release the trailer on their platforms in the coming 2 weeks.  The first release of the radio trailer will be on the first Saturday of campaigning and the next radio platforms will have the trailer released every Saturday in order of Radio 1 to 4.  We will advertise in this order of radio stations because of the target audiences of every radio station.  Radio 1 targeted for young people, Radio 2 being targeted for middle aged people etc.  The posters will be set up on the Monday of the second week and will be on display for the rest of the campaign time to ensure that people going on with their normal lives will see these advertisements and will remember the show.  Overall that wraps up all of the schedule and what it involves, we ensured that it would be organised in a way to ensure that as many people as possible are appealed to and will watch the show when it comes out on the 27th of May.