P3

Here is an example of me emailing a land lord to ask permission to film on there land.

P2 and Full Script

M1

M1 Justifying my content 

What genre is your song? The genre for my song (I can’t believe that you’re in love with me – by Billie Holiday) is Jazz. Jazz is a genre of music that originated from the African American communities in New Orleans, America in the late 19th to early 20th century. Jazz is thought to have roots from Blues but jazz is thought to be more joyful and happy. The genre is manly woodwind and strings instruments, like the clarinet, saxophone, double bass and acoustic guitar. In the song there is a Saxophone, piano, double bass, Acoustic guitar and the drums. 

What conventions do we need to see in that genre for the music video? 

 My music video will be different compared to most jazz music videos as the generic jazz music video is mainly just shots of the band playing the song. However there are a few videos that have pioneered to make great videos like Andrea Motis and the cast of La La Land. La La Land has quite an abstract performance when it came to the videos, whereas Andrea Motis wasn’t that abstract. But both of them are only performance videos, not narrative. My video like the latter two is performance but also narrative. The colours of my music video will be in black and white at the start but then it will go to colour to show the cheerful side of jazz, this technique has been used a lot by many jazz artist and I wish to do the same. To make this appealing to everyone I will edit it to look like colour is flowing out of the saxophone when it is played. 

Why have you chosen Narrative and Performance? 

I have chosen Narrative and Performance because narrative is unique to the genre of jazz when it comes to music videos. I also think, in my opinion that jazz musicians would be more appealing if they made performance videos for there songs as they do tell a story after all. Even though Performance is popular in jazz I also wanted to make a performance video because it will shows the talent and skill that all the musicians have and I have chosen Narrative because it seems fit to do so as the song does tell a small love story in the lyrics. 

How will the visuals will reflect the theme and meanings behind the song?

I will try to reflect the theme and meanings of the song by making the visuals of the video stay true to what the lyrics say in the music video. Also of course the first part of the video will be in black and white and will then go into colour to show the positive and cheery side of the song. What metaphors and symbols do I plan to use? The video will be in black and white for the first half of the song and therefor will show how positive life is, the black and white will represent life through the human mind and how it belittles and hides the happy parts of life. When the colour expands it shows how bright and wonderful everything is when we don’t belittle everything. 

How are your ideas are suited for jazz?

Jazz is overall a very positive genre and which is why it was very popular in WW2 due to the difficult times. My video will not be different as there will only be cheery scenes. Also I have chosen instruments that are actually used a lot in jazz bands. For example the Saxophone and the trumpet. My target audience is targeted for mainly baby boomers but it will try to be more appealing to younger people due to the young cast. This is common of jazz bands. 

What audience pleasures will it offer to its target audience? 

The target audience for this video are mainly women and baby boomers, to appeal to them there are parts of the video that are cliché for jazz videos and that is the transition from black and white to colour. This will appeal to them as I said before it shows a cheery side to the video. Also to appeal to them is a young cast of actors and musicians, this will enhance the feeling in some baby boomers of being young again (no offence to the baby boomers!) Baby boomers are most likely to like songs with actual singing and a proper band other than new synthesised music this has been shown by the little number of baby boomers who like new music whereas to the many baby boomers that like old more ‘real’ music. 

How can you be sure that the target audience you have identified is correct?

I know for a fact that my target audience is correct due to the YouGov website that has made a lot of surveys on topics to do with music. On the website it clearly shows that the vast majority of people that like jazz and in particular Billie Holiday, are baby boomers. 

Distribution 

What methods of distribution will you use?

Now of course jazz is listened to by mainly more older and mature viewers and therefore the way we will distribute the word of this video will be more traditional. I’m not saying we’re not going to use online methods though as that will be very foolish indeed. This is because, even though we are mainly trying to appeal to the older population that may not use the internet that much but that mustn’t stop us from branching out and expanding to other age groups as well! To distribute my music video as well I pill put it on many sites such as iTunes and Spotify, these companies will pay from people’s memberships to the sites.  Now you may think that the target audience may not use apps such as Apple music and Spotify but as of 2020 20% have streaming subscriptions such as Apple Music and Spotify.

Radio

Every minute of every hour of every day, the radio is on and millions of people listen to it. People may be listening when they’re cooking, exercising and of course, driving. The radio will be the best thing ever for us for distribution as the majority of the country listens to it and it can be free to have your song playing on it. Unfortunately there is one downside to radio and that is that you can’t see the video but fortunately it will still encourage people to listen to it again and maybe watch the video. 

Facebook

Even though I said before that the internet may not be that popular with baby boomers, it’s not exactly the case with Facebook! Facebook is a great sight where everyone can post videos, advertise their businesses freely and get huge amounts of information from groups and news companies. Facebook has a great algorithm as well and therefor will target potential viewers, this is why it is essential for us to use Facebook as well.

Technical Aspects

What I would like to achieve on the technical side of this video is a video that has a clear defined type of editing with factors such as a black and white filter at the start of it that can be easily applied by selecting a filter on the software of the video being made.  Also at some point at the middle of the video I wish for there to be a transition of colour by changing the filter to colour from black and white, preferably this transition will happen when the instrumental starts or when the Lyrics start after a long instrumental.  I aim there to be many transitions from shot to shot in my video and the types of transitions I will have will be fade in transitions which fade from one shot to another and a clean cut transition which is a transition where there is just a quick change in footage straight away.  I have used that type of transition as it is common in jazz and i will make the transitions happen on curtain beets which is very common in jazz music videos.  I will use the fade in transitions as it will add a lot more flavour to the video and also it will look great for when i use it for the transition from Black and white to colour.